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Diet Soda

Some recent activity in the Diet soda world has lead me to write this post:

If you have not heard – Pepsi has redesigned their can to a taller thinner version. To address this fully seems like a waste of my time. Holding something will not make you thinner. You must take some time to understand psychology and how your mind works. Thumbs up to Pepi on a great marketing idea. How about just saying no to diet sodas instead of lying to yourself? Don’t worry, we are just warming up. Read on:

Holding this won't make you thinner

But Diet Sodas are healthy, right?

A new article (though not a new fact) describes how diet sodas are linked to heart disease among other diseases. Let’s dig in! Ok, you are right. they only LINKED diet sodas to heart disease not a direct cause. But what does this mean? It means, that the vast majority of people have a choice when they get thirsty – water or something else (lets use diet soda for this example). Their thought processes reasons that diet soda, with no calories, must be better than water, also zero calories. No that can’t work. Both are zero calories. What else could be at work here? Get ready for some basic psychology – the person wants to grab a diet soda because it stimulates something. Water, doesn’t stimulate (o, except for life). There may be something in how you are making your choices in diet and lifestyle that could link you to heart disease and to diet soda. Now with a skinnier can and a zero calorie on the front you will for sure imagine something good. Why? because you want to be thin also. Well you can’t have your cake and eat it too. Just because there are zero calories does not mean you receive a Get Out Of Obesity Free card. You are still putting something into your body. It doesn’t taste like water, it doesn’t smell like water, it doesn’t look like water. What is in it!?

Zero Calories!!

When some people see this they get excited and think they can rob the bank and not get caught. sorry CALORIES MEAN NOTHING. Thats right, stop counting them and start learning about them. You can gain weight drinking a zero calorie soda or at least maintain your current weight. Not what was advertised right? How does this happen? Hormones! Weight gain is a hormonal response not a calorie bank account. Calories In – Calories Out doesn’t work. I honestly don’t want to take the time to explain this right now when you could read WHY WE GET FAT by GARY TAUBES and learn everything all the while being pat of our book club for this Month.


Here is the paleo part: As we evolved, sugar and sweet food was very scarce and when it was around (fruit) it was only around for a few months (seasonally). We are programed, as animals, to want to consume sweet things. Why? because it means instant energy and our lives revolve around energy and staying alive. Look around, sweet food/drink is everywhere! This is not the way our body was wired. When we taste that sweet drink, our body tells us to keep drinking and who is talking? Insulin and your hormones. Read on…

The Hormonal Response:

This has to do with what makes that diet soda taste, smell, and look different than water. There are chemicals to give it color and flavor, bubbles to make it dance on your tongue and tell you to have another drink. These chemicals produce a hormonal response, and not a good one. As we know Insulin drives fat into cells for storage making you fat and your body sicker along the way. Insulin is a response to sugar/carbohydrates/sweets. We can have an insulin response by just thinking about a sugar filled meal we once had. It is that sensitive. So when you suck down a fake sugary drink you are still sensing sweetness and thus an insulin response. When your insulin goes up and you, your body is telling your brain to look for other foods. The vicious cycle of carbohydrate addiction begins. So perhaps a person who constantly drinks diet soda will also reach for more sugary foods more often…perhaps. The choices we make force the life we live today and tomorrow. Grab that water and learn why you have an urge to drink these chemical laden sodas.

Sucralose: is an artificial sweetener designed as a pesticide first in the 1970’s then marketed in drinks. It is a neuro-toxin.

Aspartame: is also a neuro-toxin and marketed as a sweetener when the lab tests resulted in cancer and brain tumors….

There are many more. And don’t think about Stevia or TRUVIA either.

Watch this FREE documentary on Artificial Sweeteners to learn more. Education is up to you!

An 8-year study from the University of Texas Austin showed “There was a 41% increase in risk of being overweight for every can or bottle of diet soft drink a person consumes each day.”. Good luck removing your middle tire.

If your goal is to search for a product that can sweeten your meals without the negative effects of sugar you are a lost cause. You must first understand why you want those things sweetened and then make the best decision for your goals. SUGAR is the enemy and those that pose as sugar are in the same class. Control your hormones by staying away from carbohydrates, sugars, and artificial sugars.

Why stop drinking water? Don’t you know water is the secret to life? You are right, there are contaminants in water, so buy a filter if you are so concerned. Yet, to reason that drinking soda is a wiser choice than tap water is completely wrong.

Wise Choice?

References you should become familiar with:

Why We Get Fat by Gary Taubes

The New Evolution Diet by Art De Vany

“A Role For Sweet Taste: Calorie Predictive Relations in Energy Regulation by Rats.” (PDF) Behavioral Neuroscience. Volume 122, 2008.

“Self-Control Relies on Glucose as a Limited Energy Source: Willpower Is More Than a Metaphor.” (PDF) Journal of Personality and Social Psychology. Volume 92, No. 2, 325–336, 2007.

Categories: diet, Sugar, water
  1. Justin
    February 15, 2011 at 8:04 pm

    Great write up!

  2. February 15, 2011 at 9:33 pm

    Glad you liked my article on Truvia!

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